The world as we know it would not be the same without the SPAM® brand. The delicious and affordable product  has been beloved worldwide since providing aid to U.S. and allied troops during WWII. To this day, the SPAM® brand is deeply ingrained in  cultures near and far including Hawaii, Japan and Korea. You could write a book on the iconic brand. In fact, people have. Famed for its ability to be incorporated into any dish, SPAM® products are kitchen staples. To celebrate this great-tasting, meal-time favorite, Musubi Madness, a pop-up restaurant serving all kinds of wildly tasty SPAM®-based dishes, will be up and running at LONO Hollywood in Los Angeles the first three Saturdays of September.

The pop-up will feature a Build-Your-Own-SPAM® Musubi Bar with more than  20 delicious ingredients from around the world to choose from. Once you’ve selected your ingredients, an expert chef will hand-make the musubi right in front of you. Maybe an American Burger SPAM® Musubi with American cheese, onions, lettuce, and thousand island sounds good. How about a Vietnamese-inspired musubi with daikon, carrots, and vermicelli noodles? The possibilities are endless.

The additional options on-hand at the pop-up, while not as customizable as the musubi, are equally delicious. The SPAM® Classic and Shrimp Hot Dogs are dipped in a nori batter and fried until they resemble the fair treats that we all know and love. SPAM® soft serve sundaes, topped with teriyaki caramel, furikake is a must-try for all. This is sweet and savory at its craziest. 

At this point, you’re probably wondering how you’re supposed to eat all this deliciousness with no beverage to wash it down. We got you covered. Musubi Madness will be serving tropical-themed drinks. And, yes, they’re served in the iconic little blue cans.

If you want to get in on one of these Saturday SPAM® Musubi pop-ups, make sure you RSVP at foodbeast.com/spam.

 Created in partnership with SPAM®